Lumen (Lulu) Beltran is a Calgary-based makeup artist and beauty blogger delivering for luxury fashion, beauty, and lifestyle brands. Her expertise lies in content creation and visual design in the digital space. ILLUMENATE ARTISTRY℠, founded in 2019, is a mobile beauty service that specializes in makeup application for people of colour and promotes diversity in the Canadian fashion and beauty industry.

Lumen’s approach to makeup is grounded by experience and guided by the natural beauty of every face. She is driven by her passion to give women the confidence to tackle everyday challenges – one brush stroke at a time.

Blogger partnerships may be viewed on Lulu Meets World.